Following a landmark season producing music for the world’s biggest stage at this year’s Super Bowl, acclaimed producer JS aka The Best has officially taken his talents to the global arena of the 2026 Winter Olympics in Milan-Cortina.
Viewers tuning into NBC’s “Primetime in Milan“ have already heard JS’s signature sound providing the backdrop for some of the most anticipated moments of the Games. His music was featured prominently during the broadcast, underscoreing a high-profile segment featuring his past collaborator and legendary cultural icon, Snoop Dogg.
JS music captures a vibrant interaction between Snoop Dogg and snowboarding legend Shaun White, blending JS’s rhythmic production with the infectious energy of the two icons. JS’s work also served as the sonic foundation for the Men’s Snowboard Halfpipe highlights, bringing an extra layer of intensity to the coverage of world-class athletes like defending gold medalist Ayumu Hirano.
“Coming straight off the momentum of the Super Bowl and moving into a massive international event like the Winter Olympics is an incredible feeling,” said JS aka The Best.
“Getting to see my work paired with a collaborator like Snoop Dogg on the global NBC broadcast is a testament to the power of high-energy production in sports media.”
As the 2026 Games continue, JS aka The Best remains at the forefront of the intersection between music and major league sports, proving once again why his production is the go-to choice for primetime excitement.
